Siegal+Gale released interesting research results that probably come
as a bit of a surprise. After surveying 400 people about the simplicity
of a Samsung Galaxy phone compared to that of an iPhone, the Samsung
devices came out champions of simplicity over Apple’s smartphones.
According to the survey results, Samsung’s main three advantages are
high-tech features that are also user-friendly, clear advertising, and
compatibility with non-proprietary apps. On the iPhone’s side, clear
advertising was also a strength, plus it scores big for intuitiveness
and customer service. Still, the Samsung Galaxy was the victor.
“At the brand level, Apple is perceived as simpler than Samsung, but
on a product level, challenger Galaxy has knocked the long-standing
simplicity champion onto the canvas and out of first place,” Siegal+Gale reports.
Apple does still carry a better reputation overall as a brand
compared to Samsung. In fact, it’s the number five best ranked company
globally, while Samsung doesn’t even break into the top 10.
The whole survey seems a tad hard to believe because generally
iPhones have always been considered easier to use. Even Android fans
have agreed to a certain extent. I typically see claims that while the
iPhone is easier, Android phones are more powerful and can do more,
which is a fair argument.
From intomobile.com
Samsung Galaxy phones found easier to use than iPhone
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